Introducing Diana Smullen, founder of Hospitality Afrika Safaris, matching people to lodges

 “One cannot resist the lure of Africa.” – Rudyard Kipling.

 At three times the size of the USA, Africa’s vastness contains both magical moments and daunting organization; not to mention the additional complications created by the impact of the COVID-19 pandemic on the travel industry (although fortunately now in the past!). With over 30 years of luxury African travel experience, Diana Smullen together with the Hospitality Afrika Safaris team are the ideal partner to create your stress-free, bespoke safari focused adventure.

Your Luxury Safari Secret Weapon

What makes Hospitality Afrika Safaris the preferred consultancy to plan your safari to Africa, whether for the first time or upon a return visit to this alluring continent?

Diana together with her team members have visited the majority of lodges, restaurants, safari cruises and providers used to tailor-make your dream African adventure. As a past Honorary Ranger, she infuses every package with her infectious passion, getting to know you before matching you with the lodge and experience best suited to you as a unique individual.

Your Safari, Your Way

Africa is not a cookie-cutter type of vacation. From the expansive bushveld with its ‘Big Five,’ pristine beaches, cascading waterfalls, and murky deltas to bustling cities, interesting histories and awe-inspiring culture, there are a seemingly limitless number of destinations and experiences you can combine to create a unique adventure that is yours and yours alone.

With expertise that covers 12 African countries in southern and eastern Africa, including the high-end beach destinations of Seychelles and Mauritius, Hospitality Afrika Safaris is perfectly positioned in Florida USA and Johannesburg South Africa, to create an adventure that has been customized to your exact specifications and tastes.

Your Starting Point

A compact country like South Africa lends itself beautifully to the optimal 12-day minimum stay, with visitors being able to easily combine a safari with a city experience, for example, Cape Town. But, by extending your trip, you are opening a world of possibilities to mix and match the ideal components that create a totally unique, luxury “off the beaten track” experience.

Why not combine a houseboat safari in Chobe, Botswana with the Namib Desert known as the oldest desert in the world; or do a Rwandan Gorilla Trek and witness the great migration in the Masai Mara Kenya before heading to the beaches of Zanzibar?

There’s so much freely available information that it’s difficult – if not virtually impossible – to know where to begin when planning a safari vacation. Chatting to Diana is always a good place to start.

 Your Perfect Fit

Do you dream of a luxury, romantic escape? Are you in search of a once-in-a-lifetime adventure? Taking the kids on their first dream holiday? Africa’s diversity makes it the ideal destination for your perfect safari – whatever form that may take.

From 5-star hotels to luxury private camps, guided bush walks with your own private ranger, Young Ranger programs for the kids, sharing stories at the fireside after a day of game viewing, not forgetting fine-dining experiences to match.  Walk in the footsteps of David Livingstone whilst exploring Victoria Falls one of the Seven Natural Wonders of the World; to adult-only and LGBT-friendly lodges, Hospitality Afrika Safaris’ reputation for matching you with an African safari dream itinerary is a sublime reality. Whether you’re keen on experiencing one of Africa’s famous luxury brands, like Singita and Sabi Sabi plus so many others bordering the famed Kruger National Park, to lesser known but no less luxurious accommodation, we’ll create a bespoke, immersive experience that you will remember for the rest of your life.

Regardless of whether you were born in Africa, or dream of exploring it for the first time, there is no denying the gravitational pull this remarkable continent exerts on your sense of adventure. Contact Diana and the Hospitality Afrika Safaris knowledgeable consultants to start planning your safari.

For package enquiries or any further information, contact Diana directly on