Luxury travel experts - Hospitality Afrika Safaris

Your African
Safari Specialists

Hospitality Afrika Safaris is a boutique style African safaris travel agency and consultancy, based in Johannesburg South Africa and Florida USA.  Founded in the early 90’s – our motto “matching people to lodges” is what we’re all about. We specialize in African safaris throughout Southern Africa, East Africa and beyond. We also offer “own use” villas and private safari lodges where small groups and families may occupy the entire property for business or private events. We have access to 6-star lodges in many prime game reserves both on and off the beaten track.

Our relationships and experience have qualified us to orchestrate extraordinary travel ventures, which allow us to offer a wide span of travel possibilities based on personal experience. We have personally visited and assessed over 110 lodges across Southern Africa and beyond our borders. We can even recommend specific rooms/suites to ensure that your own highly personalized requirements are met. We take particular care with each guest and ensure that all their needs are seen to – from the “right” food to the “perfect” pillow, for example.

Any safari can be extended to include unique destinations across South Africa including Cape Town, Durban, the Garden Route, or any of our other “must see” natural wonders to suit your time scale, budget and interests. Our signature “welcome pack” is presented to each guest on arrival to set the tone for our highly personalised and luxury travel experience. We offer a 24/7 concierge service, and one of our “Hospitality Ambassadors” is available for the duration of your stay. We provide exclusive access to benefits and complimentary amenities, such as upgrades, when available. We curate a very special and memorable experience unlike anything you have experienced before. Our service is unique and legendary in the industry.

Diana Smullen of Hospitality Afrika Safaris


Diana Smullen, a South African citizen, founded Hospitality Afrika Safaris out of her deep love for the bush and Southern Africa. After developing a strong network of friends and colleagues throughout the travel industry in South Africa, she discovered a passion for creating life changing experiences and luxury adventures for others. Her mission is to share her love for Africa while providing a first class travel service, which is unparalleled, to her guests.  Diana and her team collectively offer over 100 years of experience in safaris, lodging and seamless travel experiences.

Every lodge, restaurant, cruise and safari has been tested and approved by members of her team to ensure the highest quality and satisfaction. Based in Johannesburg and South Florida, Diana is a fervent conservationist. She served as a Trustee of the Endangered Wildlife Trust, was previously an Honorary Ranger for SANParks, has unique interactions with organizations such as GRAA, and is a Board Member of a well known private game reserve in South Africa. Diana is well placed, with her team of highly experienced professionals to offer you the best wildlife experience in Southern Africa and makes it her personal responsibility to tailor your dreams into an unforgettable trip.