Orchestrating dreams is our expertise; travelling with peace of mind is your reward…

Safe in the hands of a local to help you navigate Africa

Hospitality Afrika is a boutique style travel agency and consultancy, based in Johannesburg.  Founded in the early 90’s – our motto “matching people to lodges” is what we’re all about. We specialize in safaris throughout Southern and East Africa and also offer “own use” villas in the bush where groups may occupy the entire lodge for business or private events. We have access to 6-star lodges in many prime game reserves both on and off the beaten track.

Our relationships and experience have qualified us to orchestrate extraordinary travel ventures, which allow us to offer a wide span of travel possibilities based on personal experience. We have personally visited and assessed nearly 110 lodges in Southern Africa and beyond our borders. We can even recommend specific rooms/suites to ensure that your own highly personalized requirements are met. We take particular care with each guest and ensure that all their needs are seen to – from the “right” food to the “perfect” pillow, for example.

Any trip can be extended to include Cape Town, Durban, the Garden Route, or any of our other “must see” natural wonders to suit your time scale, budget and interests. Our signature “welcome pack” of fruit and African trinkets is presented to each guest on arrival to set the tone for our exceptional travel experience. We offer a 24/7 concierge service, and one of our “hospitality ambassadors” is available during the duration of our guests’ stay. We provide exclusive access to benefits and complimentary amenities, such as upgrades, when available. We can create a very special and memorable experience unlike anything you have experienced before. Our service is unique and legendary in the industry.

dianaLet a local be your guru

We match people to lodges

Diana Smullen, a native South African, founded Hospitality Afrika out of her deep love for the bush and Southern Africa. After developing a strong network of friends and colleagues throughout the travel industry in South Africa, she discovered a passion for creating life changing experiences and luxury adventures for others. Her mission became channelling her love for Africa to her clients while providing a first class experience and she is unparalleled in this. Diana and her team collectively offer over 100 years of experience in safaris, lodging and seamless travel experiences. Every lodge, restaurant, cruise and safari has been tested and approved by members of her team to ensure the highest quality and satisfaction. While based in Johannesburg, Diana is a fervent conservationist. She serves as a trustee of the Endangered Wildlife Trust, was previously an Honorary Ranger for SANParks and has unique interactions with organizations such as GRAA. Diana is well placed, with her team of highly experienced professionals to offer you the best wildlife experience in Southern Africa and makes it her personal responsibility to tailor your dreams into an unforgettable trip.